BEHIND THE SCREEN - CEO/CREATIVE DIRECTOR JEREMY PICKER

  • What’s your favorite Pantone color? 801C. We did a trend report on a similar color for Spring & Summer. Plus it doesn’t hurt that it’s the blue we use in our branding!
  • Favorite of the moment trendy t-shirt style? Not the ringer… my favorite is acid wash. The girls in the office love the ringer right now, I just can’t go back to that trend personally!
  • Favorite recent product that AMB3R produced? Seacoast appliqué hoodie & joggers. I love showing our clients that they can have branded apparel without putting a billboard on a t-shirt that most customers won’t wear again. An appliqué hoodie and joggers are timeless pieces their customers will wear for years. 
  • What’s your favorite Denver restaurant? Euclid Hall. Not only do I love their food, but we’ve wanted to work with them for years. Their merchandise is pretty standard, but we know we could help them increase sales with our touch!
  • Favorite ice cream flavor? Little Man Ice Cream - Salted Maple Chocolate Dipped Bacon ice cream. They had this 3 years ago as a special with Tender Belly Bacon and I haven’t been able to stop thinking about it sense. 
  • What item do you have to have at your desk? My desk is currently an organized mess of espresso cups, post it notes, patch samples and pantone books.
  • Patches or Pins? Both! We have been developing a patch & pin combo with a custom backer card.  The backer cards are a great place for extra branding and keep these small items organized.)
  • Dream client?  The one who gives me ample time to produce. 😃  But really, the opportunity to work with American Red Cross would be great; philanthropy is very important to me so I think we would be a good fit. 
  • How many photos are on your camera roll right now? 1,600
  • What was the first concert you attended? Petra
  • How do you want to improve yourself in the 2nd half of the year?  Eat healthier, more exercise & read 2 books per month.
  • What is your favorite quote? Never wish life were easier, wish that you were better. - Jim Rohn
  • How did you first get into apparel and design? I first got into apparel and design through my brother who worked at an action sports apparel brand called Truth Soul Armour. I also spent ten years managing merchandise on tour with major label bands. 
  • What are you hobbies outside of AMB3R? Work! It never really stops. When I do get time to myself I enjoy Netflix foodie shows, reading, and spending time with my wife and 1 year old, Ezra
  • What do you find challenging about your role in AMB3R?  Not being able to focus on 1 area but having to manage all parts of the company. Luckily, the more we grow, the more I get to focus on the areas I love!

Current Printing Trends

Market research is one of our favorite parts of the job! We take monthly trips to the Cherry Creek mall to keep up with t-shirt and fashion trends so we can be pass them along to you! Some of our favorite trends we stumbled upon are below. 

Cracked & Washed  The distressed and vintage vibe will never go out of style.  Honoring that comfy shirt that you have washed a thousand times by re-creating that look for your local line. We have honed in this technique through years of R &D with our design team, fashion designers & printers. Take your next vintage tee to the next level by incoporating this! 

Multiple Color Foil  The industry standard is using 1 color of foil on a t-shirt design.  This technique simulates multiple colors of foil on 1 shirt though specialty ink.  this can only be accomplished by less than 1% of printers in the US, luckily our printers are included in that 1%.  Let us help you develop a shirt that celebrates the trends for your brand.

Inside Story Print  These days, inside neck tag prints are the standard.  No one wants an ichy tag that gets crinkled over time!  It's time to go beyond a basic inside tag print with an inside story print.  This is a great space to add a direct message to the wearer so they observe every time they put on that t-shirt.  Whether it is a fun image like the example above, your mission statement, or a motivational statement. Utilize the shirt beyond slapping a logo on a t-shirt.  Anyone can do that!

New Year, New Pantone Color

The 2017 Pantone color of the year is “Greenery”

 

Its a yellow-green tone that reminds
us of the first day of spring!

This color represents what is becoming important in our society and its influence on fashion and apparel. There is a “green” impact everywhere — healthy eating, eco friendly architecture, and a growing adoration for the great outdoors. It is time to take a deep breath, feel restored and get ready for a new year. 

 

Pantone refers to this color as “nature's neutral” and we’re excited to begin designing and developing with it! We expect to see this color pair with other vibrant tones throughout the summer and muted neutrals into the fall and winter.

What are your thoughts on “Greenery”?

If you’re ready to incorporate this hue into your next project, start HERE.

HOW TO CHOOSE THE RIGHT COLOR(S) FOR YOUR DESIGN

There is a fun chart out there that shows how women view color differently than men.  Men see blue, green, orange and women see sky blue, pistachio green, burnt orange.  While this is just a stereo type, people do view colors in these two ways.  Being descriptive when talking color is not second nature but if practiced, it will save you unnecessary back and forth between your vendors, clients, or co-workers.

The best way to decide on design colors is by using The Pantone Matching System(PMS). The Solid Coated Guide is what works best with apparel printing.  If you hired a firm to design your logo, they should have given you this number.  Remember, all monitors are different. If you want your t-shirt print to match the design you see on your computer screen, then call out Pantone Colors for each design color.  We buy our books directly from PANTONE'S WEBSTORE.

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If this is out of your budget, then feel free to download our stock colors which represent the most popular color shades for each each color category.

WHAT'S YOUR BEANIE STYLE?

Beanies are a great way to ensure your branding can be seen during the winter time. They come in all types of styles and are both functional and stylish.

Cuff less Beanies: These are the most common type you see! A cuff less beanie has a defined length, unlike its counterpart cuffed beanie. These beanies do not have extra length roll at the bottom. The edge of the beanie reaches the forehead. Pair these with a woven label for added effect!

Cuffed Beanies: You can find excess material on these beanies! The excess material can be rolled to create a straight across cuff. Its height can also be changed! We recommend styling these by placing them straight on slightly to the back. A logo or label can not only be added but also look great! Perhaps even a pom up top for fun!

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Ear Flap Beanies: Fun yet effective! Ear flap beanies are beanies with sides that cover the wearer's ears. This type of beanie looks great with cool patterns, labels, fur, or poms. These are typically seen on teenagers or children.

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TAG IT

One quick and easy way to keep your brand in front of your customer is to put a tag on it.  A tag on your shirt that is.

A shirt neck tag can serve more of a purpose than just give the wearer directions on how to keep a garment clean.  You can put your logo, website, inspirational quotes, or anything else you could imagine on your tag.  Having a customized tag can help differentiate your shirt from the many others that your customer probably has in their drawers.

At AMB3R T-Shirts we can design a custom tag to be sewed onto a garment or a custom label to print on a tagless tee.  The options for ways to tag your tees are endless thanks to our design team and seamstresses that meticulously ensure that each tag is properly affixed to our shirts.

Let us know how we can take your customized tee to the next level with custom branding on your tags!

SO YOU'RE NOT SURE WHAT SIZES TO GET...

One thing we see a lot of clients struggle with when they have a shirt made is the size breakdown.  Some clients load up on Large sizes and therefore alienate the petite people of the world and vice versa.  It’s important to get an array of sizes so that everyone from the little guys on up to the husky gentlemen will have the opportunity to rock your gear.  Our years of experience have helped us develop two size breakdowns that we recommend to our clients.

In a nutshell, the two groupsare the youth/band clientele and the general adult crowd.  You will see that the youth crowd has a more smalls and mediums since their metabolism hasn’t changed yet, whereas the adult group has a higher percentage of the larger sizes.  Ultimately, knowing who your target audience is imperative for coming up with a final size breakdown for your next order, but these ratios can be used as a general guide.

Band/Youth Clientele

SM: 30%

MD: 35%

LG: 22%

XL: 10%

2XL: 3%

General Adult Clientele:

SM: 20%

MD: 30%

LG: 27%

XL: 18%

XXL: 5%

Female Cut Clientele:

8 THINGS YOU SHOULD KNOW ABOUT CUSTOM T-SHIRTS

8 THINGS YOU SHOULD KNOW ABOUT CUSTOM T-SHIRTS

 

If you have been kicking around the idea of getting some shirts made lately, please take a moment to consider the following 8 gems of wisdom.  We guarantee your t-shirt project will run much smoother if you apply this advice.

1.  Quantity, Quantity, Quantity-

The price per piece lowers when you order more shirts.  It’s better to go ahead and get a few extra shirts instead of coming back later and needing a small batch.  Those shirts will be much more expensive then...that is unless the re-order is another high quantity order.

2.  Know Your Budget-

All t-shirts are not created equal.  The prices range from low-end to high-end and everything in between, so knowing how much you want to spend going into your project will dictate what options are available to you.  You can’t get sushi and expect to pay dollar menu prices.  We all know what the results would be of that if you could and it wouldn’t be pretty.

3.  Know Your Audience-

Study your demographic so you know what styles your audience like to make sure you are creating a style they will wear again and again.

4.  Discover Your Goals for the T-Shirt-

Whether it is spreading your cause or giving away product, knowing what the goal of your t-shirt is will help make the perfect tee.  This serves as inspiration during the design phase and adds to the uniqueness of the t-shirt

5.  Your T-Shirt May Not Exactly Resemble the Shirt at the Mall-

Shirts in the mall are purchased by the thousands, use post-production washes, and use special fabrics.  Manufactures are able to create these types of garments because they purchase the materials at such high volumes.

6.  Keep Your Locations to a Minimum-

Having multiple locations on a low quantity order will only boost the price exponentially.  Try to keep the shirt simple when ordering low quantities so that you can maximize your ROI.  Additionally, too many print locations sometimes clutters the shirt and can make it an eyesore.  Try and focus on one area and on one message to keep it aesthetically pleasing.

7.  Don’t Procrastinate-  

Lack of time can not only make your t-shirt more expensive, but also stifle creativity by being rushed.  Contrary to popular belief, t-shirts do not just appear.  There is a lot that goes into that shirt being ready to be worn. In order to get the best shirt, designers need time to create and printers need time to work their magic on the press.  It’s an art.

8.  Use Fashion Extras as an Accent to Your Design-

Some extras can take a design to the next level when used tastefully.  Sometimes when the extras are thrown into the spotlight as the main attraction they can actually diminish the final product.  Our fashion specialists can help you make the right decision on

Now that you are armed with this knowledge, lets get a t-shirt project rolling!

THIS PATCH OR THAT

Patches are often used to take apparel items to the next level. For uniform or fashion, they are an effective way in displaying branding and design.

 

AMB3R uses a variety of patches to create unique effects. Each style of patches differ in how they look and feel, and each style of patch creates a varying aesthetic. We are excited to share the 8 types of patches frequently used by our team!

 

CHENILLE PATCH

 

SCREEN PRINTED PATCH WITH MERROWED EDGE

BULLION PATCH

PVC PATCH

EMBROIDERED PATCH WITH MERROWED EDGE

ETCHED SUEDE PATCH

WOVEN PATCH

EMBROIDERED PATCH WITH 3D PUFF

WHAT IS A KOOZIE?

Its the perfect time of year to start thinking about drink insulators — the air is becoming crisp, football season is in full swing, and weekends spent socializing outside continuous.

 

A Koozie (pronounce KOO - ZEE) is the casual name for drink insulators. Just as the name describes, a drink insulators job is to protect your drink from the outside temperate; however, they can actually do so much more! 

 

A drink insulator is a simple, cost efficient yet fun way to promote your brand or message! 

Getting married? Create a custom insulator to commemorate your celebration.
Hosting a corporate event or outing? Create a custom insulator to promote your company.
Cheering on your local little leaves? Create a custom insulator with the team's logo.

The options for customization are endliess! 

 

No longer are insulators only produced with thick ink on a spongy material — Blank insulators are perfect for screen printing, sublimation, and even vinyl and full color transfers. They can also be made using trendy materials, such as leather.

The use of when and when are countless! Think about your next event… are you ready to create something that will excite your guest and/or clients?

The AMB3R Project

Helping the Island of Hispaniola

The AMB3R Project is a campaign created to assist the people of Haiti & Dominican republic through our partner non-profits Project Manana & Hand's & Feet Project. that are creating change in The Island of Hispanola . When your group purchases the Hey! Tee Shirts, you can buy with confidence knowing that the garments were created in Haiti using fair labor in excellent working conditions.

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We have successfully funded 3 projects to date

Project #1: HAITI

Raised $2000 to purchase a filtration system to give the orphanage and local community so they can have clean drinking water.

Project #2: Dominican Republic

We raised $2,000 to purchase a shipping container to house more non-perishable items and to have a safe storage place for the school.

Project #3: Dominican Republic

We helped raise $2,000 to buy 4 refrigerators & 2 freezers so Project Manana could store perishable goods to feed the local children healthy meals.  They were put in the cafeteria, guest quarters and workers quarters.