Eco-friendly fabrics have come a long way in the last 10 years. As the consumer gets more aware of the impact our over-purchasing has on the environment, brands are being pushed to innovate, improve and deliver on the needs of the marketplace.Love how Alternative Apparel is on the front lines of creating more sustainable and eco-friendly options that are on trend and comfortable.
It allows brands to create a dialogue through the apparel that they sell or distribute.And having a more sustainable garment isn't enough. Printing on these garments with plastisol ink cancels out some of the eco friendly appeal.
Water-base inks are the way to create a soft hand and a more holistic garment that can be honestly marketed as "eco-friendly"T ech companies, Organic food brands and Cannabis driven companies should be thinking about the apparel products they are selling which is an extension of what they are promoting with their core products.
If you are interested in other brands that have eco friendly apparel, hit me up int he comments below!