Inexplicably we as humans have always been drawn to wear shiny things. Jewelry - yes understandable, but clothing - who thought! As far back as 3000 years ago metallic yarns and threads existed. Gold and silver would be hammered into extremely thin sheets, cut into long thin ribbons and woven into fabrics. Talk about goddess vibes!
Fast forward to today and we have textiles that come in all sorts of shine: metallic, iridescent, reflective, and holographic. This year we are seeing this love for radiance come through in all things outerwear. From high fashion houses to average joe retailers, iridescent puffers, rain coats, and bomber jackets are being seen everywhere in all sorts of colors.
Originating in the 60’s and 70’s the full out rainbow palette is certainly the most eye catching in these modern pieces. The rainbow colored fabrics tend to have the most reflective appearance sometimes creating movement as the colors may actually change as the light and angle change.
On the other hand there are many monotone jackets with a more subtle sheen. Most commonly we are seeing rose gold, purple, white and black as popular colors. With a softer more silk-like shine these monotone puffers and rain coats create a glamorous astronaut look.
These jackets certainly will make the grandest statement of statement pieces in your closet. Our key takeaway is that the holographic look could be making a comeback this season. From the 60’s rainbow shine to muted metallic sheens this winter’s outerwear may have more colorful flair than the typical dark winter coats.
We believe it’s important to watch fashion trends so that we can give you fresh ideas on how you can elevate your current merchandise offerings. Whether your merch is for your staff or retail, we would love to help you integrate looks like these into your current merchandise mix.